About

Add Cheer to Chores with Eco-Conscious Products for Sustainable Living

After years of designing witty T-shirts, totes, and more, plus directing countless direct mail catalogs, Carla Scholz sought an outlet for her creativity that was fun, practical, and sustainable. In 2017, Scholz decided to create something aligned with her growing interest all things green.

Enter eco-friendly Soak iT Up Swedish sponge cloths that do the work of 1,500 paper towels. Made from compostable cotton and cellulose, Soak iT Up cloths are not just practical; the bright colors don't stain as easily and fun designs add cheer to anyones chores.

"Dishcloths might not seem like a special gift, but I love them because they're useful," says Deb Brown, gift expert at touchyourclientsheart.com. "People will use them daily and remember who gave them."

Americans use over 13 billion pounds of paper towels annually, reports paperlessproject.com. If each of us used one less roll yearly, 544,000 trees could be saved.

Stats like these prompted Scholz to rethink her paper usage—and start producing FUNctional eco-friendly alternative. "The next time you reach for a paper towel, ask yourself if you really need to," she advises.

Naturally, Scholz's 97-year-old mother, Ruth, is a big fan. "They're practical and fun to gift," she says. "My friends are puzzled at first, but once they use them, they can't stop raving."


Soak iT Up Clards®: Patent Granted!

Scholz's idea for greetings that transform into reusable cleaning cloths came to her when she first discovered Swedish dishcloths. It took a few years, determination, some luck, and Clards were born.

Clards are greetings that clean up, literally. These exceptional greetings are an eco alternative to traditional greeting cards that end up in the trash. Clards are more than a greeting, they are a fun gift, practical, and eco-friendly.

"Clards are the reason I started Soak iT Up. Soak iT Up Cloths allowed me to establish vendor relationships, create a production process, and manufacturing to help determine the most effective production and design for Clards. Bonus, it allowed time for a patent to be granted" said Scholz. CLARDS.com

Why Soak iT Up?

Soak it Up Cloths and Clards transform practical, eco-friendly Swedish sponge cloths into clever, fun gifts and greetings.

Our mission is to make it easy for everyone to use less. Our products feel good to give, are great to get, and add cheer to your chores!

Soak It Up products are designed in the United States and manufactured in the US and Sweden. They are more environmentally friendly than similar cloths because we use minimal supplies and colors to reduce manufacturing materials and ink.

Soak it Up products have hundreds of uses. Because they air dry fast, there's less chance for bacteria and smells to develop compared to thick sponges. They can be washed over 200 times in the dishwasher or washing machine and can be sanitized in the microwave or in boiling water. When cloths are worn, compost or chop them up and put them in your plants to help keep soil moist.

We take eco to the next level. Our minimal, eco-friendly, recycled paper shipping packages utilize the mailing label to seal.

 

GIVING

Soak it Up is proud to be a Minnesota Public Radio sustaining member.
A monthly contribution from sales supports the Arbor Day Foundation, A Time for Trees.org, givewell.org and others.

 

Watch Twin Cities Live Home Maker Clards

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Thank you for supporting our small business!

Proud and grateful to be honored as a 2024 Tory Burch Foundation Fellow!