Years ago my daughter gave me a Swedish sponge cloth, and I immediately thought: what else could this amazing material be used for?

That idea became Clards—patented greetings printed on eco-friendly Swedish sponge cloth that turn into two reusable cleaning cloths. First you write a message and share it. Then the lucky recipient puts them to work, replacing up to 3,000 paper towels instead of heading to the trash.

I'm Carla Scholz, founder of Soak iT Up. I grew up with a tree-hugging dad who cared deeply about the planet, and that shows up in everything I make. Soak iT Up is my way of helping people give gifts that feel good, do good, and actually get used.

Clards and Swedish dishcloths help people use fewer paper towels, plastic jugs, and single-use stuff. Our designs are printed with eco-friendly methods, wrapped in minimal recycled packaging, and built to last through hundreds of washes before you compost them.

I've been honored to be a Tory Burch Foundation Fellow and a Brooklyn Brewery "Calling All Makers" Grant recipient. That support—and yours—helps me keep creating sustainable joy one Clard, cloth, and Sheet Happens load at a time.

It's a beautiful day. Soak iT Up.

Carla