Greeting cards needed a sustainable makeover.
So I made one.
THE WHY
Clards® are my big idea and my contribution to reducing waste. I created them to change the way we share emotions and connections — without the environmental cost.
Millions of trees and billions of gallons of water go into producing traditional greeting cards and paper towels every single year. There had to be a better way to say I love you, happy birthday, or just thinking of you.
Now there is. And people feel pretty clever for giving one. Clards take the guilt out of greeting cards.
MEET CLARDS
The greetings that turns into cleaning cloths.
Clards are eco-friendly greetings printed on Swedish dishcloth material. They start as a heartfelt message, then transform into reusable, compostable cleaning cloths you will reach for every single day. One Clards replaces up to 3,000 paper towels.
Yes. Your card just became the responsible adult in the room.
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110 million trees cut down annually to make paper towels
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130 billion gallons of water used annually for single use paper
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145 rolls of paper towels used per American per year
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6.5 billion greeting cards purchased in the U.S. annually
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One Clard replaces up to 3,000 paper towels and is compostable.
Americans purchase 6.5 billion greeting cards every year. Almost all end up in the trash within days. Meanwhile 13 billion pounds of paper towels are consumed in the U.S. annually. Clards tackle both problems at once. One clever greeting. Zero guilt.
THE FULL LINE
Alongside Clards, we offer bright colored FUNtional Swedish dishcloths and Sheet Happens, plant-based laundry detergent sheets. Every corner of home life where waste is the default, we make the switch feel easy, satisfying, and a little bit fun.
We add a little cheer to chores.
Founder
After spending 20+ years creating millions of direct mail catalogs, I was searching for something that gave back instead of piled up. The spark happened when my daughter gave me a Swedish sponge cloth. My design brain immediately thought: what else can this be used for? Why not greeting cards?
That wild idea became Clards. I built this business to prove that sustainable choices can be joyful, beautiful, and easy to stick with. You should not have to choose between a great gift and a clean conscience.
It's a beautiful day. Soak iT Up.
Carla
💚 Giving Back
Soak iT Up contributes monthly to Neighborhood Forest. org, Kiva.org, Minnesota Public Radio, and other organizations making a difference for people and the planet. Every purchase helps.
Replacing Single-Use Paper Products
Our greetings are designed to replace paper towel habits. The average American uses 145 rolls of paper towels per year. One Clard can do the work of up to 3,000 of them. The math feels good.
Thanks for stopping
Remember, you are not just buying a product. You are choosing a little less waste and a lot more usefulness. Let's do this together, one Clard, one cloth, and one load of laundry at a time.
Feel good to give, great to get.