You ever stop to think about how weird it is that we spend $6-13 on a greeting card… just to toss it out a day later?
Or wrap a gift in paper that’s immediately ripped up and thrown away, only to grab paper towels to clean up the mess?
We’ve accepted these habits as “normal.” But what if they’re not just wasteful — what if they’re ready for a makeover?
That’s where Clards® come in.
Not just a card. Not just a cleaning cloth.
A joyful, compostable revolution in disguise.
The Gifting Problem No One Talks About
We all love giving gifts. It feels good. It’s heartfelt. It’s generous.
But there’s a hidden cost behind every celebration:
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Greeting cards that end up in landfills
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Wrapping paper that can’t be recycled
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Single-use everything
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Mountains of paper towels post-party
It’s not that we don’t care — it’s that we’ve never been offered better options.
The Power of the Radical Niche
When I created Clards®, I wasn’t trying to start a product line.
I was asking a question:
“What if a greeting didn’t end up in the garbage?”
That question turned into a bold answer — for a specific kind of person:
🌿 The one who hates waste but loves sending mail
🌿 The one who lives for clever gifts
🌿 The one who believes sustainability should be joyful
Not everyone will get it. And that’s okay.
Clards® are for the rebels, the rethinkers, and the waste disruptors.
What’s So Radical About a Sponge-Card?
✅ You write on it
✅ You send it
✅ They read it
✅ They wet it
✅ It becomes a reusable, washable cloth
✅ It composts when it’s done
That’s a greeting card that cleans up after itself.
Because the best gifts don’t end in the trash.
They spark joy and conversation.