Add Cheer with Sustainable Swedish Sponge Cloths and Patented Greeting Clards®

Inspired by my tree-hugging dad, I founded Soak iT Up to create patented Clards and eco-friendly Swedish sponge cloths—sustainable products that bring joy, reduce waste, and make greener living simple.

I’m Carla Scholz, founder of Soak iT Up. My focus is on creating sustainable products that bring joy, reduce waste, and foster a sense of care for both people and the planet.

It all began with a Swedish sponge cloth my daughter gave me. A reusable alternatives that replace up to 1,500 paper towels each. From there came my idea for Clards—greeting cards that transform into two reusable cleaning cloths, replacing up to 3,000 paper towels. Instead of being tossed in the trash, they keep giving—spreading joy while helping the planet.

At Soak iT Up, sustainability is woven into everything we do: minimal recycled packaging, eco-friendly printing, and designs that last through hundreds of washes before returning to the earth as compost. Every purchase helps support organizations like Minnesota Public Radio and Neighborhood Forest.

I am also proud to be a Tory Burch Foundation Fellow and a recipient of the Brooklyn Brewery “Calling All Makers” Entrepreneur Grant—recognition that keeps me motivated to keep innovating and sharing sustainable joy.

Soak iT Up: Making it fun and easy for everyone to use less. 

It's a beautiful day— Soak iT Up
Carla