Let’s be honest: greeting cards are one of the sweetest, strangest traditions we have.

You stand in a store aisle looking at all the paper. You overthink whether a joke is too jokey. You pay $9 for a folded piece of paper… and within days it’s likely headed for the trash.

And if you’re like most people, you’ve felt that little pang of guilt while tossing it. Because you meant the message — you just didn’t mean the waste.

So here’s a gentle, joy-filled challenge: stop buying greeting cards that only do one thing… and start buying Clards®, the greeting that keeps working long after the note is read.

The Problem With Traditional Greeting Cards

Greeting cards are designed for a single moment:

• Open it

• Smile (hopefully)

• Set it down

• Eventually toss it

Even when they’re recycled, many cards include foil, glitter, coatings, or plastic packaging that makes them harder to recycle. Most come with an envelope that adds more paper waste. And all of it is made to be used once.

Meanwhile, we’re also battling another common habit: paper towels and disposable cleaning products. They’re convenient — and they pile up fast.

So what if one small purchase could reduce both kinds of waste?

Meet Clards: The Guilt-Free Greeting

Clards are greeting cards printed on Swedish sponge cloth.
They’re designed to be read like a card… then used like a high-performing cleaning cloth.

Here’s how it works:

1. Write your message and give it like any card.

2. The recipient reads it, smiles, keeps it (for a minute).

3. Then the fun part: just add water and it turns into a reusable, absorbent cloth.

It’s a greeting with a second life — and it’s the kind of useful gift people genuinely love.

Why Clards Are the Better Way to Send Love

1) They don’t become instant trash

A Clard isn’t just “cute for a day.” It’s useful for months. That’s a big shift: your sentiment doesn’t disappear into a landfill.

2) They replace a ton of paper towels

Once in use, a Clard can replace up to 3,000 paper towels over its lifespan. That’s fewer rolls bought, fewer trees used, and a lot less waste.

3) They’re washable and easy to freshen up

Clards are made to be reused again and again. You can:

• toss them on the top rack of the dishwasher

• or sanitize in the microwave

So yes — they’re fun, but they also work hard.

4) They’re compostable when worn out

When a Clard has done its job for months and months, you can compost it. That means the end of its life can be as thoughtful as the beginning.

5) They make gifting feel lighter (and happier)

Clards are for people who want to give something meaningful without the guilt. They’re perfect for:

• birthdays

• thank-yous

• hostess gifts

• thinking-of-you notes

• teacher appreciation

• care packages

• “just because” surprises

It’s a gift, a message, and a practical little upgrade — all in one.

“But I Still Love Cards…”

Same. The point isn’t to stop being sentimental.

It’s to stop buying something that’s designed to be tossed.

Clards let you keep the tradition — the message, the moment, the feeling — while making it more sustainable and more useful. You’re not giving less love. You’re giving love that lasts longer. One Clard can do the work of 3,000 paper towels!

The New Rule of Gifting

If you’re going to spend money on a greeting, make it one that:

• gets used

• reduces waste

• brings a smile and solves a problem

That’s Clards.

Ready to switch? Shop Clards and other eco-friendly gifts at soakitup.shop — and turn your next greeting into something that actually cleans up.