News — Birthday card

Let’s be honest: greeting cards are one of the sweetest, strangest traditions we have.

You stand in a store aisle looking at all the paper. You overthink whether a joke is too jokey. You pay $9 for a folded piece of paper… and within days it’s likely headed for the trash.

When was the last time you gave or received a greeting card? Maybe it was for a holiday, a birthday, or a simple thank-you. While these small gestures are cherished, they often come with a hidden cost: waste. Most greeting cards end up in the trash after their moment of joy has passed. The world is drowning in single-use paper waste. Every year, Americans purchase approximately 6.5 billion greeting cards, contributing to the destruction of forests and immense water waste. Meanwhile, the U.S. consumes 13 billion pounds of paper towels annually, the equivalent of 51,000 trees per day and 60...