The Dish from Soak iT Up

Seen on The View! Get your authentic Soak It Up Clards here. Eco-friendly, reusable, and as seen on TV. Shop the deals now

We were thrilled to be included in a great cleaning segment on The View's View Your Deal — our second...

How I quit using paper towels and got a free massage!

I vowed that day I will never buy paper towels again, I quit cold turkey.

Soak iT Up Cloths a favorite thing in Girl Camper Magazine!

Thrilled to be included.

The Perfect Gift

Soak it Up cloths are one of the most clever gifts for the holiday season. Whimsical art and quips make...

Cloths Good Enough for Karen

Cloths Good Enough for Karen Soak it Up cloths have it all. Absorbency. Durability. Texture for cleaning power. Size. (Yes,...

LISTED: 21 Coffee Lover Gift Ideas (That Even Coffee Snobs Will Appreciate)

For anyone who drinks coffee, you’re sure to spill a few grounds or even a dash of coffee on occasion.

4 good reasons NOT to use paper towels today.

Looking to cut down on household waste? Time to get obsessed with reusable Swedish dishcloths.

Remember, a Little Can Go a Long Way

There are lots of things we only need a little of to go a long way. Be Safe. Be Well....

WATCH Easy DIY Sustainable Handy Wipes

KARE 11 Behind the Business feature

The Swedish sponge cloth starts out firm; when it gets wet, it transforms into a reusable cloth for cleaning. The...

St. Paul Pioneer Press Startup Showcase: Send best wishes while doing the dishes

"My parents instilled in me the importance of nature and our environment. Anyone living on this planet has an obligation...