News
New and Restock Cloths Coming Soon!
We have some updates for you. Our restock is on its way, and we’re introducing some bright blue new Swedish dishcloths that we hope you'll love.
The Best Hostess Gift Guide for Your Next Vacation That Add Cheer to Chores
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Dive in, make waves, relax, and make a splash on your next vacation with these thoughtful hostess gifts. Your hosts will thank you, and the planet will too!
How many paper towels do you use? Stop the bad habit, we can help.
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Did you know that Americans are using an astonishing amount of paper towels each year? With an estimate of over 6 million pounds of paper towel waste generated every single day, it’s clear that our paper towel habits have a massive environmental impact.
Spread Love, Reduce Waste: Meet Soak iT Up's Eco-Friendly Clards® and Sheet Happens!
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Next time you need a gift for someone (or even for yourself—we won't judge!), give Soak iT Up a try. 
The History of Earth Day: Tribute to Gaylord Nelson and My Tree-Hugging Dad
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Earth Day is extra meaningful to me because of the work of my dad, Carl Scholz, who was an activist and tree hugger way before it was cool. As a teenager, he was influenced by meeting one of his heroes, Aldo Leopold, a renowned ecologist and author. Later in life, he was appointed by Gaylord Nelson to the Wisconsin Natural Resource Commission.