The Swedish sponge cloth starts out firm; when it gets wet, it transforms into a reusable cloth for cleaning. The cloth is made up of 70% cellulose and 30% cotton and can absorb up to 20 times its weight in liquid. According to Scholz, one cloth is comparable to more than 1,500 paper towels.
"My parents instilled in me the importance of nature and our environment. Anyone living on this planet has an obligation to future generations to be aware of their impact. I want to make eco-friendly products an easy choice even for extreme or careless consumers."