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The Swedish sponge cloth starts out firm; when it gets wet, it transforms into a reusable cloth for cleaning. The cloth is made up of 70% cellulose and 30% cotton and can absorb up to 20 times its weight in liquid. According to Scholz, one cloth is comparable to more than 1,500 paper towels.
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"My parents instilled in me the importance of nature and our environment. Anyone living on this planet has an obligation to future generations to be aware of their impact. I want to make eco-friendly products an easy choice even for extreme or careless consumers."